Welcome to the London Copywriter guide.

Here you will discover all of the information you need to find:


What does a copywriter do?

A copywriter writes ‘copy’ – the text that forms part of advertising campaigns and marketing literature.

Some copywriters specialise in traditional advertising, such as newspaper, television and radio. While others service the growing demand for website & SEO content.

Some copywriters specialise in particular sectors such as fashion or travel, however, most are generalists, being able to turn their hand to any subject or message.

One thing they have in common – they are adept at clearly conveying the benefits of your product or service to a captive audience, driving those all-important sales leads and purchases.

Why should you hire a copywriter?

Like anything in life, hiring someone who specialises in a particular discipline usually yields the best results. Copywriters are no exception to this, and they are an overlooked and under-appreciated part of the sales and marketing process.

How much does a copywriter cost?

Prices for copywriters and copywriting services vary greatly. Some charge a fixed fee per project, per day or even per word.

As with most skills, the more experienced the copywriter, the higher a fee they will command.

Should I use an agency or a freelance copywriter?

There is no right or wrong answer to this, as with most things, it largely depends on your individual circumstances.

Some clients welcome the personal approach they receive from working directly with a freelance copywriter in London – being able to meet with them and discuss their requirements directly.

Others like the scalability and reliability of a copywriting agency, which will be able to handle varying workloads and provide assurances that projects will be delivered on time.