Copywriting Services in London

If you require copywriting services in London, the following explains the different options that are available to you and their respective pros and cons.

Agencies

An agency is arguably the best choice for those who require a subject matter expert, or a large amount of content.

Pros – Many specialise in copywriting, offer dedicated resource on many subjects, can handle big projects.

Cons – Can be relatively expensive.

Where to find – See our guide to agencies.

Freelance copywriters

The most popular choice for many, there are thousands of freelance copywriters in London and around the UK.

Pros – Direct relationship with the writer, can be relatively cost effective.

Cons – Not scalable for large projects, may be unreliable.

Where to find– Procopywriters.co.uk offers a comprehensive list of copywriters.

Crowdworking websites

A good choice for those on a budget, typically these sites offer quick and easy access to a pool of writers.

Pros – The most cost-effective option, can be highly scalable with many platforms offering access to hundreds of writers meaning quick completion of projects.

Cons – Quality can be an issue, often there is a lack of direct contact with the copywriter.

Where to find – Sprout has a comprehensive guide to crowdworking for copywriting here.