Freelance Copywriters in London

London is home to thousands of freelance copywriters but finding the right one for your business can be a challenge. We’re here to help with some handy hints & tips.

Define your requirements

The first step in finding the right freelance copywriter is to define your requirements. This will help you to narrow down your search. It could be that you require a subject matter who has experience of working with clients in your industry. You may require someone who has the ability to engage with your audience with exactly the right tone of voice. Maybe you need someone who is adept at writing effective SEO content that will drive those all important leads from your website. Whatever these requirements are, make a list of them before starting your search.

Search online has a great search function which allows you to filter their database of members not only by location, but also by areas of experience. So say you wanted to find a fashion copywriter in London with SEO experience, you can enter this into their website and review all of the profiles which match.

Arrange a call/meeting

Once you have found a freelancer who appears to meet your requirements, it’s important to arrange a call or better still, a meeting, so you can see if you will be able to work together. To achieve the best results, this will need to be a close working relationship, so it’s important that you get on!

Agree on a fee

Different copywriters have different ways of billing. Some may work on a project basis, some will bill per hour or day, other will look for a monthly commitment in the form of a retainer. It’s important that you agree on this at the outset, as well as payment terms – most copywriters will ask for a % of the fee as a deposit before starting work with the remainder paid on completion.

One of the biggest bugbears of most freelance copywriters is late/withheld payments so demonstrating an ability to pay on time will definitely go a long way in securing some goodwill!

Questions to ask your freelance copywriter

  • Does your fee include edits/revisions?
  • Do you proofread your work?
  • Do you have a portfolio I can see?
  • Are you familiar with SEO best practice and writing for the web?
  • Do you have testimonials from other clients?